The Retail RFID Roadmap

How to Start, Scale, and Expand RFID Across Retail Operations.

RFID can transform retail inventory visibility, but successful adoption rarely happens all at once. For many retailers, the biggest challenge is not deciding whether RFID could help. It is knowing where to start, what to prioritize, and how to build a system that can scale beyond a single store or use case.

Join Atlas RFID and Zebra Technologies for a practical webinar on how retailers can approach RFID adoption in stages, from basic handheld inventory counts to fixed infrastructure, customer-facing workflows, multi-store expansion, and upstream supply chain visibility.

In this webinar, we’ll cover:

• The most common retail problems RFID can help address, including inventory accuracy, overstock and understock, labor efficiency, omnichannel fulfillment, shrink, and customer experience.
• How to think about RFID adoption in stages instead of trying to implement everything at once.
• Where handheld readers, fixed readers, POS read points, portals, and other RFID infrastructure fit into a retail roadmap.
• How tagging strategy changes from store-level tagging to source tagging and upstream supply chain visibility.
• Why RFID software and data strategy are just as important as the hardware itself.
• How retailers can move from basic inventory visibility to better replenishment, BOPIS, ship-from-store, returns, and multi-location reporting.
• Common implementation issues to avoid when building or expanding an RFID system.

This webinar is ideal for retail teams exploring RFID for the first time, as well as retailers looking to expand an existing RFID program.

It is especially relevant for teams involved in:

• Retail Operations
• Store Operations
• Inventory Management
• Loss Prevention
• Omnichannel Fulfillment
• Supply Chain & Distribution
• IT & Systems Integration
• Customer Experience
• Merchandising & Replenishment

This webinar will run for approximately 60 minutes total:

• 40 Minute Presentation
• 20 Minute Live Q&A

A recording will be sent to registrants after the webinar.

VP of Sales - Atlas RFID
Steven Wood is a veteran leader in the RFID industry and has helped the largest companies in the world with their RFID deployments. This frontline experience has given Steven a unique and practical perspective on RFID in the field. He now shares his experience and expertise as the leader of the Atlas RFID sales team.

Sr. Manager, Intelligent Automation – Retail and Hospitality NA
Patti Blessing serves as the Senior Sales Manager for RFID Retail and Hospitality at Zebra Technologies. Patti has broad experience in all aspects of technical solution sales and sales management, with a focus on supply chain optimization for the food industry, retail, manufacturing, and healthcare. She delivers automation solutions including RFID, Sensor Technologies, Temperature Management and Data Analytics. Currently, Patti is the Vice Chair of AIM and serves on workgroups at GS1US.